Howard Cogan's voice can be heard branding television shows, radio stations, subs, mortgages and more
Promos May Actually Work
Modern Family Stays On Top
ABC's Modern Family stood as the week's #1 biggest gainer in TV playback among Adults 18-49, adding on +2.3 rating points to its first-reported Live + Same Day number. Modern Family picked up +5.0 million Total Viewers after 7 days of playback and Castle gained +4.5 million viewers to rank as the #2 and #3, respectively, biggest overall gainers of the week.
"Always a pleasure working with Drew and the gang at tat2music in Toronto on the Quiznos campaigns. They are total perfectionists who make me read the spots in over 40 different languages just to see how it sounds". Said Cogan
Lending Tree Campaign
Calls BS on Big Banks and Howard Cogan
To personify new client LendingTree, Merkley + Partners turned to a puppet.
In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."
"Ohhhhh," groans Lenny. "I smell BS." He then raises his voice to ask, "Hey, does anyone else here smell BS?"