Howard Cogan's voice can be heard branding television shows, radio stations, subs, mortgages and more
Promos May Actually Work
Modern Family Stays On Top
ABC's Modern Family stood as the week's #1 biggest gainer in TV playback among Adults 18-49, adding on +2.3 rating points to its first-reported Live + Same Day number. Modern Family picked up +5.0 million Total Viewers after 7 days of playback and Castle gained +4.5 million viewers to rank as the #2 and #3, respectively, biggest overall gainers of the week.
Famed Director Hijacks HOCO Studios
As any radio or TV producer will tell you, finding the right contributor for your program is often the easiest part of their job. Arranging the logistics can be the biggest challenge – especially when your contributor lives in another part of the world.
Independent radio producer Mark Burrows was able to secure an interview with film director Mick Jackson who lives in Los Angeles for a forthcoming BBC Radio Sheffield documentary. Traditionally this would involve sourcing and booking an ISDN equipped studio and engineer – and all associated costs.
Lending Tree Campaign
Calls BS on Big Banks and Howard Cogan
To personify new client LendingTree, Merkley + Partners turned to a puppet.
In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."
"Ohhhhh," groans Lenny. "I smell BS." He then raises his voice to ask, "Hey, does anyone else here smell BS?"