Howard Cogan has worked as an unsuccessful broadcaster for over 20 years. After being fired from low paying disc jockey jobs all across his native Canada, he eventually ran out of options. After watching many late night infomercials he had an epiphany ("hey who does all the voiceovers on these infomercials"). It was then time to create something new and in doing so, he managed to ingeniously eliminate three things from his former career, 1) the Commute 2) the boss 3) his pay check.

After his radio buddies felt sorry for him, Howard convinced them that his unique (unprofessional) style could help create a single personality (who you sometimes want to smack) for entire radio stations, including those in America's biggest markets. Some have even achieved ratings success. (at least judging by the sales reps new cars).

Howard has also adapted his style to help brand television networks such as CTV in Canada and many national commercial campaigns by cleverly disguising his voice.

Howard works out of his home studio in "beautiful and sunny" Culver City California where he resides with his "beautiful and sunny" wife and 3 children and a Mini Van.